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Brand loyalty is the positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions or changes in the environment.


Brand experience is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.


Brand awareness is a marketing term that describes the degree of consumer recognition of a product by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.


Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness


Brand knowledge definition: brand knowledge refers to a consumer's understanding and recall of a brand and its products. Brand knowledge is typically concerned with the consumer's ability to remember, say, or associate a brand with the correct: Brand story Brand values.
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Eastern Infolytics, the blend of young and experienced professionals, committed to one mission, ensuring that our clients can continue their business or activities leveraging full potential of present and future technological advancements. We have a team of enthusiastic IT professionals and they are experts in their respective field. We focus on delivering the smooth Business solution with technological usage to meet the strategic objective of our client.

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